04
Homepage review.
04-05 The Campminder homepage today
Keep
One thing that's doing its job.
Cut
One thing you'd take off.
Missing
The fall campaign is our opportunity to introduce our latest platform and business offerings. The goal for this meeting is to discuss potential territories for the campaign and get close to finalizing a direction.
Territories come first, so you see the work before the discussion. Everything after gives us what we need to choose.
A territory is the foundational idea behind the campaign. It's what we reference throughout the homepage and every other channel, from social and email to the sales narrative.
Campminder organizes around your camp's year rather than a product release calendar.
Campminder is the industry standard for a reason. We bring experience from decades of running summers alongside camps, built into one platform.
Campminder offers a holistic experience. Directors, staff, and families all get the camp experience they crave.
Camp is dynamic and doesn't always follow your plan. Between the platform and our support team, we're built to help you succeed.
The Campminder experience keeps getting better. What ships this fall is one more year from a platform that keeps moving.
The elements we bring to the homepage will inspire the rest of the campaign.
Now that we've been through the features, our current homepage, and the competition, here they are again.
If one of these is clearly right, we take it today and I start building.
If it needs more thought, I'll pull together everything I heard and come back with a recommendation.
Organized around your camp's year rather than a product release calendar.
The industry standard, built from decades of running summers alongside camps.
Directors, staff, and families all get the camp experience they crave.
Camp is dynamic. The platform and our team are built to help you adapt.
The experience keeps getting better, one more year from a platform that keeps moving.
The schedule in the proposal was built to a Labor Day release and that has moved. Our goal is to move quickly so we can launch this campaign in September, in alignment with the debut of new product features.