The territory is the conceptual foundation for every piece of communication in the campaign. It extends through the homepage, the sales conversation, the emails, and the social posts, so all of them tell one story.
This territory says that Campminder is one comprehensive platform covering every role at a camp, with the people and the intelligence behind it.
One platform for everyone your camp connects to.
Directors fill their camp. Staff get hired and show up ready. Parents register every kid in one pass. Registration, staffing, health, communication, and the business behind it all, with Campminder Intelligence running underneath and a camp success team that has your back.
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The hierarchy is how different types of information combine across all of our communication channels.
The conceptual lead is the idea we open with. The narrative support shapes how a conversation sounds once someone is listening. The structural support decides how a page or an email gets built and in what order.
This is a wireframe preview of the homepage so we can start to imagine how the content and the presentation come together. The claim holds the top of the page and the proof arrives as you scroll.
Everything under the hero is modular so the order can change as we learn which features matter most.
One platform for everyone your camp connects to.
Registration, staffing, health, communication, and the business behind it all.
Campminder Intelligence, across the whole platform.
Registration, staffing, health, and finance in one view, so you can see what your data has been telling you.
Everything your camp runs on.
Registration, staffing, health and medical, transportation, group and cabin assignment, billing and payments, communication, reporting, lead capture, and the off-season.
Camp success. The team behind your platform.
Reach a real person in the middle of your season or whenever you need them.
Every role on one platform.
Directors, communications, business and finance, and everyone else who keeps a season running.
Ask Camp, built into Campanion.
Packing lists, drop-off and pickup times, form status, and camp policies, answered for a parent without a call to the camp office.
Built by people who know camp.
Registration, staffing, health, and the families who use it every day.
A quote from a veteran camp director on the platform.
Pick the suite that fits how you operate.
Three suites. Built around how much of the season you run with us.
Smaller camps and teams new to camp management software.
Growing camps ready for a modern parent experience.
Enterprise camps and sophisticated operations.
Twenty-five years with the camps you already know.
Leading camps trust us year after year because we’re always there for them.
One platform for everyone your camp connects to.
See what a season on Campminder actually looks like.
One for all
An extension of your team
Smart tools, real people
An extension of your team
Camps actively shopping for a platform, and current customers arriving to log in.
Prospects in the funnel and current customers.
Camp directors, owners, and the wider industry, along with camp staff, camp families, and prospective hires.
Camps choosing for the first time or switching, Classic camps with room to grow, and customers coming up for renewal.
Smart tools, real people. Below, suggested email topics and amounts for customer communications and marketing emails. Emails are signed by a person rather than the brand to demonstrate the deep relationship between the Campminder team and every camp on the platform.
The platform, then how to shop, then the people behind it, then a camp like theirs.
What the platform covers, end to end.
The questions worth asking any vendor, including us.
The camp success team, before anyone asks.
A testimonial, then a demo.
What their camp runs on today, then the parent side, then the reporting side, then an invitation to meet the team.
The breadth and depth of what Classic includes today.
Campanion, and what families get.
Campminder Intelligence, across the whole operation.
A webinar invitation, hosted by the people they’d work with.
One per release. The feature, and the person or team who built it.
The new registration experience, and who built it.
The assistant inside Campanion. No handbook required.
One view across registration, staffing, health, and finance.
Hiring and onboarding in one place.
The parent side, and what’s new in it.
Everything else that shipped, with names on it.
Invite and recap, twice. One for Professional camps, one for Classic. The product on screen, live.
The product on screen, live.
For everyone who didn’t attend.
The product on screen, live.
For everyone who didn’t attend.
For prospects who went somewhere else. How the season went, what shipped while they were running camp, and an invitation to talk it through.
No pitch, no product.
While they were running camp.
A real conversation about how the season went, and what they’d try next year.
LinkedIn leads and Instagram supports. Social feeds reward a face, so photography and people’s names carry more weight here.
Announcing the new look of registration, and the team who built it.
Registration ships. Said plainly, no build-up.
The parent side, before and after.
The team behind the release, with their names on it.
A camp’s first season on the new flow.
Our team’s names and faces, on the two features carried across the fall.
What it does, in plain language.
Their names, their faces.
The call, from the person who made it.
A camp reading its whole operation, not just one report.
What it does, in plain language.
Their names, their faces.
From the people who did it.
A camp hiring for next season.
The team members who ran seasons themselves, and the desk that picks up in July.
Team members who ran camps before they built for them.
Who answers when it’s the middle of the summer.
How a feature gets decided.
The people who have been here longest.
The same day told three ways. Real footage or stills, cut short.
What the person running it sees.
The same hours, a different job.
What reaches them at home.
Numbers and camp names. No adjectives, no comparisons.
The camps they already recognize.
The number, on its own.
On the record, from a long-tenure camp.
How camps score the team they reach in July.
Real camp photography from customer camps. Warm, specific, low on product.
From customer camps, rights cleared.
The first morning of a session, from the camp’s point of view.
Camp photography on its own. No product in it.
Families back together at the end of a session.
Campanion in a family’s hands, from the side of camp parents see.
The app, in a family’s hands.
What a parent sends to a grandparent.
The new flow, the way a parent sees it.
The camp success team, and what they do all day.
With what they do all day.
The camp that named a truck after a support rep.
The person on the other end when it’s busiest.
The same team, when camp is quiet.
A morning on the desk, unedited.
An extension of your team. Below, a range of narratives for your sales and camp success teams to build from in conversations with current and future customers.
Here's what we need to start moving forward.
What's missing, wrong, or shouldn't be there. Everything after this builds on it.
The page gets designed around the features that are certain to be ready, described the way your team describes them internally. Any nuance or detail that Groundwrk and I will need is better surfaced now than after design starts.
Camp photos with usage rights cleared, for the hero and the team block.
On the record, from long-tenure camps. More than one, so there's a choice to make.
Whether pricing goes on the page, and if so, a starting number per suite. Better settled before design than after.