Campminder Fall Campaign Homepage
This homepage concept is built on the territory for the fall campaign. The language, design, layout, and everything on the page are starting points only. After we review it, I'll put together a project brief to go alongside it for Groundwrk to build from.
campminder.com
Notes.
01
The page design builds on an editorial structure, with oversized headlines, hairline rules, and product screens shown with square edges. From a design perspective, the brand reads as established and trustworthy.
02
Modular layout. Everything under the hero is a self-contained section. The order can change as we learn what performs, and what's on the page can change as new features are revealed.
03
Fonts. Spezia Narrow is the display typeface. General Sans is used for reading copy and the product screens. Small labels and dates are Spezia SemiMono. These need to be licensed before launch.
04
All copy is placeholder. It's here to show structure and length. Every headline, number, and date needs Campminder to confirm or correct it.
Project sequence.
✓Complete
→On this page
Ahead
Message
- ✓Kickoff meeting
- ✓Working session
- ✓Competitive review
- ✓Positioning directions and recommendation
- ✓Message hierarchy
- ✓Channel map
- ✓Message cadence
Direction
- ✓Homepage narrative and sections
- →Homepage design concept
- Creative brief for Groundwrk
Launch
- Homepage creative direction
- Design and copy review
- Direction for email and social comms