Campminder Fall Campaign Homepage
This homepage concept is built on the territory for the fall campaign. The language, design, layout, and everything on the page are starting points only. After we review it, I’ll put together a project brief to go alongside it for Groundwrk to build from.
The camp and the platform in one frame. An update to the direction we looked at last week, with the technology sitting in the camp environment.
A gradient that opens on the words, then the platform. The dashboard sits directly under the headline, so the range of what Campminder does is at the top of the page.
A gradient with the platform cropped into it. Pieces of the product run off the right edge instead of sitting in a frame. The row could slide to the left on scroll, so the longer someone stays on it the more of the platform they see.
Notes.
Open the homepage brief ↗
Project sequence.
Message
- ✓Kickoff meeting
- ✓Working session
- ✓Competitive review
- ✓Positioning directions and recommendation
- ✓Message hierarchy
- ✓Channel map
- ✓Message cadence
Direction
- ✓Homepage narrative and sections
- →Homepage design concept
- Creative brief for Groundwrk
Launch
- Homepage creative direction
- Design and copy review
- Direction for email and social comms