Campminder Fall CampaignHomepage Analytics
The homepage is responsible for most of the traffic on the site.
01
What the numbers say
9s
Engagement per session on the homepage. Visitors spend 17 seconds on the features page and over a minute on the most-read article. A camp director gives the homepage a fraction of the attention they give to supporting content.
0.4%
Homepage sessions vs. features page. The features page converts 20x better than the current homepage.
4.2
Header link clicks per user. People hunt through the navigation instead of reading the page.
95%
Homepage visitors arriving for the first time. According to analytics, the login link was clicked by 115 people all year.
30k
Sessions on “27 Summer Camp Activities to Spice Up the Summer Camp Atmosphere.” The largest audience on the site is a blog post.