Campminder Shared 10/2

Campminder Ad templatesKickoff

01

Project brief

Hi Snug and Imani, the project is one type-only ad template system, built on the Campminder brand at square, tall, and wide.

Once we've confirmed the scope, I'll start on the templates.

02

Scope of work

We start with this kickoff. From there the templates are designed in one pass, and we go through them together at a walkthrough meeting.

01Kickoff
Includes
  • Kickoff meeting. With everyone on your project team, covering:
    • The scope of work and the schedule
    • Your current ads and the brand manual
02Ad templates

One type-only visual system for Campminder ads.

Includes
  • Creative direction. The concept for the visual system.
  • Visual system. Type, color, CTA button, logo placement, backgrounds.
  • Walkthrough meeting. The finished templates, shown together.
You get
  • Ad templates. At square, tall, and wide.
  • Safe areas. Marked on each template.
  • Background exports. PNG, at each size.
  • Figma file. With the ad templates.
Outside this scope

Rounds of edits, imagery, ad copy, additional templates or sizes, Canva builds, video, UltraCamp.

The templates ship with placeholder copy. Revisions after delivery are quoted before any work starts, and anything above can be added with a separate proposal.

Your project team

Everyone approving direction on the templates stays involved from kickoff through completion. If someone new joins partway through and their input changes approved direction, that becomes a change in scope and I'll quote the adjustment before the project continues.

Project team. Imani and Snug

03

Current ads

Here are current Campminder ads and social posts, and the gradient content frames page from the brand manual.

03-01Social
Campminder post with the headline Summer camp. Streamlined. on purple and a Schedule a Demo button
Type only with demo button
Campminder post with the headline The numbers are in on an orange gradient and the logo
Type only on orange gradient
Campminder ad with a type-only headline on an orange gradient and the logo
Type only on orange gradient
Campminder ad with a type-only headline about hundreds of camps on an orange gradient and the logo
Type only on orange gradient
Campminder ad with a customer quote on a purple gradient, a product screenshot, and a Demo Now prompt
Testimonial with product screenshot
Campminder post headed Testimonial Tuesday with a camp director quote, product screenshots, and a Learn More button
Testimonial Tuesday with product screenshots
Campminder post with a Woodmont Day Camp case study headline, the camp logo, and a Read Now button
Case study with Read Now button
Campminder post with a headline about summer camp staff over a photo and a Read Now button
Blog promo with photo
03-02Brand manual
Campminder brand manual layout page showing gradient content frames with the logo, a headline, a purple button, and the Unpack Possible tagline

Gradient content frames from the Campminder brand manual

04

Project schedule

About two weeks from deposit to the walkthrough.

Kickoff meeting. The scope of work, your current ads, and the schedule.
10/2
Walkthrough and final delivery. We go through the finished templates together, and the Figma file and background exports go out the same day. The walkthrough closes the project.
TBD after kickoff
Schedule changes

Dates can shift with availability.